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Rich Masi
Managing Director - Data and Analytics
As the Managing Director of Data and Analytics, Rich oversees a team responsible for designing, implementing, and monitoring advanced analytical solutions and business processes for marketing stakeholders. Rich and his team developed InfraRED Analytics, a data mining software package that efficiently profiles and targets acquisition, retention, cross-sell, and win-back campaign prospects.
Rich joined mobisix as part of the purchase of Personalization Solutions, a consulting company Rich founded in 2001 that offered real-time marketing optimization services. Prior to operating Personalization Solutions, Rich spent over ten years in the analytical CRM field holding management positions at Acxiom, Epiphany, Bellcore, and Donnelly Marketing Information Services. During his tenure, Rich built data mining software applications, created analytical data products, implemented marketing data marts, and developed thousands of predictive models to support marketing initiatives.
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