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Lee James
Managing Director - Creative
With 18 years of producing award-winning creative, Lee joined mobisix having pioneered a hybrid of traditional and new media tools for better results. His grassroots and brand-based approach combines the reach of mass media with the relevancy of mobile marketing, social networking, email, e-mercial and experiential marketing to generate greater market share and establish deeper more meaningful customer relationships. Beyond his US experience, Lee has also led the development of global positioning efforts, creative strategy and go-to-market execution for major brands in the Japanese and South East Asian markets. Major client history includes Coca-Cola, HSBC, Chick-fil-A, R.J. Reynolds, Viacom, Florida's Natural Orange Juice, The Los Angeles Times and BellSouth.
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