Defining the future of mobile marketing
Mobisix is a mobile marketing firm that offers a unique blend of high-caliber business consulting, flawless creative, advanced analytics, and proven implementation. Our team is passionate about the quality of ideas - and we have the ability to deliver fast, efficient mobile marketing solutions. We take ownership of your mobile challenges - and hold ourselves accountable for real results.
As thought leaders in the mobile space, we provide holistic mobile marketing solutions to the world's best companies. We offer clients more than any mobile marketing agency or technology provider. That's because our team's combined experience - offering a more holistic marketing approach - and our interactive marketing blood allows us to give clients what they deserve - a higher level of thinking and better results.
Unlike typical mobile agencies and technology providers, our team of marketing professionals places complete emphasis on bottom line business objectives. We devise and execute marketing-driven mobile solutions that generate results - whether awareness, engagement, sales or loyalty. Strategic thinking, consumer insights, and data-driven decisioning fuel our approach to strategically integrating mobile and activating brands.
Mobisix was built with a focus on the six foundational principles of mobile, what we believe to be a proprietary part of the mobile planning process.
- Simple: Mobile campaigns need to be simple and easy to understand. Don't make people think.
- Relevant: Relevancy drives engagement. Without engagement, there is no customer experience.
- Integrated: Today, mobile works best when it's fully integrated. It is not stand-alone.
- Viral: Mobile communication, messaging especially, is a peer-to-peer proposition. Make it interesting.
- Scalable: Mobile campaign fundamentals must exist whether you're talking to one person or one million.
- Measurable: Engagement and other goals are highly measurable given the digital and direct response nature of mobile.
An end-to-end marketing products and services firm with an intense focus on the data & analytics part of mobile.
Services
Consulting Services:
- Mobile Marketing Audits
- Mobile Strategy Development
- Business Case Development
- Competitive and Industry Benchmarking
- Target Market Identification and Mapping
- Touchpoint Mapping
Marketing and Creative Services:
- Mobile Ideation
- Creative & Campaign Concept Development
- Contact Strategy
- Copywriting
- Content Development
- Cross-Channel Integration Mapping
- Lead Generation & Customer Acquisition Programs
- Monetization, Cross-Sell & Up-Sell Programs
- Program and Campaign Management
Mobile Media:
- Mobile Media Planning & Buying
- Mobile Search
- Campaign Management and Optimization
Technology & Deployment:
- Mobile Messaging Platform & Delivery
- Mobile Web (WAP) Development
- Measurement, Reporting and Analytics
Data & Analytical Services:
- Data Management & CRM
- Response, Profile and Profitability Modeling
- Mobile Marketing Data Mart Development & Deployment
- Decisioning & Proximity Marketing
- Trigger Marketing
- Real-time Marketing
- Performance Modeling
Why Mobile?
The pace at which marketing dollars will flow into emerging media that are accountable and cost efficient will continue to accelerate. Mobile is no exception.
It's no longer just about reach. It's about relevancy and consumer engagement. And there's no other medium that may hold more true than mobile. Mobile has emerged as the highest reach and potentially most powerful communications platform across all media channels. Mobile has the power to make all media interactive and stands to outpace all other emerging media platforms.
This year, nearly 89 percent of global brands will use text and multimedia messaging to reach and engage with their audience. In fact, nearly 30 percent will spend in excess of 10 percent of their annual budgets on this medium. In five years, more than half of all brands expect to spend 5-25 percent of their budgets on mobile.
Labeled the ultimate direct response medium, the opportunity that strategically grounding mobile activity presents will force brands to rethink how they talk to their customers.
Key Mobile Stats:
- Today there are nearly 3 billion mobile phones - compared to 1.5 billion TV's and only 1.1 billion PC's worldwide.
- Nearly 85 percent of all mobile handsets are mobile web capable.
- There are more than 48 million active web users in the U.S. alone.
- U.S. Hispanics over index on just about every mobile data activity (text, mobile web, applications) versus the general market. Hispanic data users are three times more likely to download video via the mobile device versus the general market.
- Text messaging is not isolated to teenage mobile users. Nearly two-thirds of all active SMS users are 25+.
- Mobile marketing spend will reach 1.2B in 2008 in the U.S. alone, a 55 percent increase over 2007.
Leadership
At mobisix, our team can offer clients more than any mobile marketing agency or technology provider. That's because our combined experience - offering a more holistic marketing approach - and our interactive marketing blood allow us to give clients what they deserve - a higher level of thinking and better results.
Another benefit our clients appreciate is working directly with our most senior people. Your mobile initiative won't simply get passed on. And you'll have easy access to the entire team at all times.
Dan Roselli
CEO
Before founding mobisix, Dan was a member of the operating committee at Bank of America serving as the Brand and Advertising Executive. In this role, he was responsible for global brand strategy and marketing communications, driving brand value to #1 within financial services.
Prior to this, Dan produced equally impressive results in a variety of marketing roles. As Vice President of Marketing for Allied-Domecq, he established Kahlua and Sauza as two of the top five fastest growing spirit brands in the world. Additional marketing experience includes running the M&Ms brand and marketing roles at Colgate-Palmolive and General Mills.
Dan has been recognized in The Charlotte Business Journal's "40 Under 40" list, as well as been honored by the American Business Awards as a finalist in the "Best Turn Around Executive" category. Dan sits on the Board of Directors for the Michigan State University Broad School of Business, the Alpha Kappa Psi Professional Business Fraternity and Hands On Charlotte. He has lectured at over 20 universities, including Wake Forest University, Babson College, Michigan State University and Elon University. He is the father to two sets of twins and a passionate MSU fan.
Michael Foschetti
Managing Director - Interactive and Mobile
As an expert in interactive and mobile marketing, Michael has 14 years experience working in national advertising agencies, strategic consulting companies and corporate marketing organizations.
Prior to co-founding mobisix, Foschetti was Group Account Director for TIG Global, helping clients such as Marriott, Hilton, Starwood and the Intercontinental Hotel Group create online visibility for properties and drive incremental room revenue through strategic use of the Internet and mobile channels. Prior to his five years at TIG Global, Foschetti was Manager of Brand Advertising for XM Satellite Radio, where he successfully planned and launched an $80 million national advertising campaign that helped exceed subscriber acquisition targets and make the company the fastest-growing consumer electronics audio product in the last 20 years. He was also the co-founder of an Internet professional services firm, following his success in technology marketing and media strategy for clients such as SAP America and Peoplesoft at W.B. Doner and Arnold Worldwide.
Leadership - Rich Masi
Managing Director - Data and Analytics
As the Managing Director of Data and Analytics, Rich oversees a team responsible for designing, implementing, and monitoring advanced analytical solutions and business processes for marketing stakeholders. Rich and his team developed InfraRED Analytics, a data mining software package that efficiently profiles and targets acquisition, retention, cross-sell, and win-back campaign prospects.
Rich joined mobisix as part of the purchase of Personalization Solutions, a consulting company Rich founded in 2001 that offered real-time marketing optimization services. Prior to operating Personalization Solutions, Rich spent over ten years in the analytical CRM field holding management positions at Acxiom, Epiphany, Bellcore, and Donnelly Marketing Information Services. During his tenure, Rich built data mining software applications, created analytical data products, implemented marketing data marts, and developed thousands of predictive models to support marketing initiatives.
Leadership - Lee James
Managing Director - Creative
With 18 years of producing award-winning creative, Lee joined mobisix having pioneered a hybrid of traditional and new media tools for better results. His grassroots and brand-based approach combines the reach of mass media with the relevancy of mobile marketing, social networking, email, e-mercial and experiential marketing to generate greater market share and establish deeper more meaningful customer relationships. Beyond his US experience, Lee has also led the development of global positioning efforts, creative strategy and go-to-market execution for major brands in the Japanese and South East Asian markets. Major client history includes Coca-Cola, HSBC, Chick-fil-A, R.J. Reynolds, Viacom, Florida's Natural Orange Juice, The Los Angeles Times and BellSouth.
Leadership - Ronnie Coates
Media Director
With more than 23 years of inside media, agencies and client-side experience, Ronnie has an insider's knowledge of how to optimize media programs by leveraging win-win partnerships. Before joining Mobisix, Ronnie assisted major media corporations including Clear Channel, Infinity, CBS, and Cox Broadcasting with local and national sales campaigns. She excelled in every level within the advertising segment of the media industry from sales manager to corporate VP to a nationally recognized business development consultant. During this time, Coates envisioned, designed and implemented strategic consumer programs for diverse clients such as Walgreens, Food Lion, Pillsbury, Sprint, General Motors and Virginia Power.
Charlotte, NC has been the home for Ronnie and her family for the past 11 years. Before that she lived in New York, Los Angeles, Houston and Washington DC. She has worked with media outlets in various markets including Boston, Philadelphia, San Diego, Dallas, Denver, San Francisco, Cincinnati, Tampa, Houston, Washington DC, Baltimore, Los Angeles and Phoenix.
Contact
MobiSix
2101 Rexford Road
Suite 300W
Charlotte, NC 28211
Phone 704-227-0740
Fax 704-227-0703
Careers
At mobisix, we select only talented professionals that share our passion for mobile and delivering results for our clients. We are business people first and hold ourselves accountable for our solutions. This is how we are able to maintain our standards of excellence and deliver only the best results for our clients.
We are currently seeking talented marketing professionals for the following positions. If you have a passion for mobile and delivering results oriented marketing, contact us.
- Managing Director
- Marketing Manager
- Mobile Media Planner/Buyer
- Java WAP Developer
Resources
MOBISIX's CEO Dan Roselli spoke at OMMA Mobile 2009 in NYC on April 29th as he joined other industry experts on the "Getting Invited: Can Mobile Save the Social Network Marketing Model?" panel.
More information here: OMMA Mobile
Michael Foschetti participated on a panel called "How to Create and Execute a Mobile Marketing Campaign" in the DMA Mobile Marketing Series, in NYC on April 28, 2009.
More information here: DMA Mobile Marketing Series
Michael Foschetti recently served as a panelist at the OMMA Global Hollywood Conference on March 23rd, 2009 for a session entitled "Is Mobile SMS a Serious Media Strategy? (This Text Message is Brought to you by...)." Click on the link below to learn more about the panel.
Michael Foschetti presented an online seminar through MarketingProfs on Thursday, November 20, 2008 titled, "Mobile Marketing: How to Harness the Power of the Small Screen." Click on the link below to download the presentation.
http://www.marketingprofs.com/marketing/online-seminars/186
Michael Foschetti moderated a panel discussion at the OMMA Mobile October 2008 Conference, titled "Brand's Eye View". Click on the link below for a video of the panel.
http://www.mediapost.com/events/videos/
Mobisix and Omniture, a leading web analytics company, recently presented a joint webinar on the huge opportunity present in mobile marketing. Michael Foschetti, Managing Director of Mobisix, and Matt Langie, Senior Director of Product Marketing at Omniture, discuss why companies should start including mobile in their marketing campaigns in "Mobilize Your Marketing: Small Screen...Huge Opportunity".
Download the 60-minute webinar here.
Mobisix recently conducted a new proprietary study to scan the interest and activity of mobile marketing among major U.S. brands today - and project how it will evolve over the next five years. Administered across Fortune 1000 business and marketing executives, mobisix's mobile marketing survey takes a pulse on top brand's current and future mobile strategy, including current/future usage, mechanisms, goals, staffing and resources, confidence levels and budgeting.
For a free copy of mobisix's Fortune 1000 mobile marketing survey results, please email mfoschetti@mobisix.com.